8 reasons To Use The Sidebar Icon

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Why is this new style of popular navigation winning hands down against old-fashioned navigation methods? Well, here’s my take on why, in eight easy sound bites. 01. Users are…

Design an upselling mechanic for wedding cakes

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I was recently asked by a  prominent UK-based high street retailer to conceptualise and design an App based upselling mechanic for wedding cakes, looking for an effective solution to…

How to make your Error Handling sexy

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Now, it’s not the most glamorous part of UX but it is a very important subject. I’ve always said try and make the route to purchase, or the…

The rights and wrongs of mobile-friendly pagination

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Gather your requirements Key to mobile pagination is distinguishing the various states clearly and, in this case responsively. For me the most important challenge is to satisfy the…

Quick bet – now ‘must-have’ functionality

Why low-fidelity wire-framing works so well

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The best feeling ever You know that one, you’ve got an instinct, but you need to place the bet quickly. This is where “Quick bet” becomes must-have functionality. But how…

Rebranding with constraint an existing Poker Client

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Designing in a vacuum, or with no constraint, no rules where the sky is the limit… is the the stuff of dreams. Commercial designer and UXers the world over must have a purpose,…

6 tips on how to improve your mobile gaming offer

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 1. Platform specific There is nothing worse than achieving a best-in-class mobile offer on one platform and then some bean-counter decides to port it to other platforms as is….

Mobilising your Casino – slots, table games and live casino and more…

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We’ve all played games on our phones. Casino games are a little different, they have stepped up a level. Your mobile casino needs to have; Games are of…

Name the three most popular gateways in sports gambling?

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By far the king of the hill, the peacock of the gambling world is football, and especially football inplay. But, other sports exist too. When the Seven Nations…