Mobile Web PIN login has been on our radar since the company I work for implemented it in their iOS and Android apps some time back. It’s quick and convenient and with the onset of modern smartphones screen lock security it has became a must-have feature. Here’s a quick summary of how to UX it?
This was a relatively new functionality for mobile web. Everyone has been doing it for Apps, but mobile web was falling behind. So, wireframing the new user journey was definitely the way forward;
“Good design is easy to digest—the brain shouldn’t have to expend a ton of energy to figure out what the heck it’s looking at. With any luck, people will just “get it” without needing a 6-section explanation.”
Someone famous (or at least clever – please comment if it was you!)
For user accounts, the default user experience should be as elegant and as simple as possible. This animation below, goes some way to filtering down what was essentially the most simple mobile navigation I could get stockholders to agree on. As always, there will be compromises, (inline personal information editing. for example) but overall keep the Three Little Rules (scroll down) front and foremost.
We’ve all played games on our phones. Casino games are a little different, they have stepped up a level.
Your mobile casino needs to have;
- Games are of the highest quality
- Continually updated so the content is fresh and new
- Offer a smooth gaming experience on iOS and Android smartphones and tablet devices
- Classic casino games such as Blackjack and Roulette are fused with new slots and what everyones talking about – Live Casino
Mobile touch devices have definitely became mainstream and immensely popular worldwide, the demand for good video slots and ‘real money’ casino games has grown massively too. There a clear benefit as this range of games that can be played anytime, anywhere, anyplace
By far the king of the hill, the peacock of the gambling world is football, and especially football inplay. But, other sports exist too. When the Seven Nations dominate our weekend TV, or it’s the summer and Wimbledon is trending on Twitter, then rugby or tennis might be worth betting on.
Therefore having these sports gateway options is the most plausible choice for the first tier navigational; Sport, inplay and Casino
And keep them as only three, that’s all they need. Players (as our users will be referred to in this case study) assess their options, and if there are too many, they become overwhelmed and abandon the process completely.
Variety is the spice of life someone famous once said. So, taken that football is the big kahuner, you wouldn’t be doing your 2nd job (the first being a UXer, of course) as a marketeer if you didn’t provide some level of discoverability to other top sports at this navigational level. So filter events by popularity, then chronologically so your players can find both;
- Tonights top matches
- The 19:45 league two match
As this is a truly a global product, local bookmaker knowledge, driven by territory managers should dictate what other listed sports these should be.
Segmented by now and coming up, inplay again should be ordered by popularity then KO time (which can be tricky with sports like Tennis and Golf). It’s a good idea to include country and / or league, as well as tournament or competition filters.
The key difference from a UX perspective here is the player can jump immediately to a complete range of what would be other inplay sports.
This industry is driven by the game providers so your job is to serve out these games in the most compelling manner. Swipes, pop-ups and carousels have their place, but be careful these fads aren’t barriers and used for the wrong reasons.
Casinos margins are huge, sports gambling may have higher profits but turnover for this massive industry make it a natural choice for first tier navigation.
This is but a another contribution to the design community by spindlelegs. Please leave a content or message direct at firstname.lastname@example.org
Over the next few months I’m going to be showcasing certain features from a new mobile adventure I have been tasked with over the last six months.
But first I’m going to give you a preview of what’s to come. This is one of the more complex mobile programs I’ve been involved in throughout my career so I’m going to attempt to split it up into manageable chunks.
First up: An overview
Global Healthcare Mobile Site
“The ultimate objective of a mobile users is to complete their task (where ever they are) efficiently and effortlessly”
It important to think of new users like them could be going on a date with your site. Guide them through a graceful, intuitive, and delightful get-to-know-you process by providing simple sign posts, ‘next step’ instructions to where they want to go.
Following a thorough and well-documented Discovery phase involving in-depth web site analytics, key milestones were set in place by several stakeholders. This involved the direction for both Personal and Business private medial insurance (PMI) customer journeys and a focus on the companies USP, it’s case studies.
Personal / Health Insurance
Valuable and engaging
Simple navigation is already at work here, making your user fall in love with your design first, and then asking for more information is an important lesson. Sites should be valuable and engaging to new users before they are committed to sign up or impart with any personal information.
Premier League Companion App
Create and design the official football app for iOS and Android
Create a brand engagement App by “getting customers closer to the Premier League”. Also, globally raise brand awareness in new markets and create synergies between current digital channel offerings: Ticket Office and Facebook.
- Create brand engagement in the UK via positive brand association and “getting customers closer to the BPL”.
- Globally raise brand awareness in new markets.
- Create synergies between current digital channel offerings: Ticket Office and Facebook.
This is part of my on-going ‘UX thought stream’ where, I hope, to connect with other UX designers on subjects happening to them day-on-day. Today ‘insight’ is how to be an more effective UXer within an Agile team.
Having worked in several agile teams I think after a few years it’s time to write down a few simple bullet points for effectively making the right difference inside the right mobile team
- The key initiatives I felt was important from day one was to set up a working timeline structure where you, the UX designer and the stakeholders were at least 2 to 4 weeks (1-2 sprints) ahead of development. This is important when you are working on version heavy user flows and UI designs.