1. Platform specific
There is nothing worse than achieving a best-in-class mobile offer on one platform and then some bean-counter decides to port it to other platforms as is. These other platforms have their tailored UX. They have their tailored user-flows. And, above all, their users know this and will reject non-platform specific UX.
Plus it’s just the wrong thing to do.
2. Break the mould – Improve on the experience
Just because it a gaming site, this doesn’t mean you have to include all the bells and whistles (see Misconception # 2 – Fancy Elements Compliment UX ) your competitors have. Why not simplify the process and make this, like shopping you phone has become, are more pleasurable experience.
3. Plagiarism is flattering but… innovation is key
As an example, a stakeholder has just downloaded an app from a start-up around the corner that specialises in… I don’t know… Coloured socks. They use a pop-up rotation wheel to select their eight different coloured stock versions. Fine.
But it just looks funny as it pops-up on the latest iPhone that doesn’t use that functionality.
What happens when you have 197 variety’s, in 19 languages, on a smaller and larger screens, with lower resolution and less CPU power? Suddenly, not only your device can’t cope, but the text doesn’t fit in Polish, or Bulgarian, or half the other languages that are not English.
Then your plagiarised ‘rotation wheel’ doesn’t look so funky eh?
The front-end app functionality must be easily adaptable to include new features because of user demand. Mobile users seem to be more demanding than wired users anecdotal reports have suggested.
5. Iterative – The Agile way
The concept behind gradual improvement, or ‘Iteration’ is nothing new. But teaching old dogs new tricks, especially battle-hardened gamblers that their ‘nice-to-haves’ will come … just not just yet, is always going to be a challenge.
6. Document it (a little bit!)
Agile perpetuates that it isn’t about documentation. That it isn’t like our old friend, the Waterfall model, and pages and pages of un-read documentation isn’t needed. But, there is a half-way house. Mobile Guidelines, that act as a blueprint, do offer some value.
Translating the casino floor experience onto mobile devices is rapidly becoming the holy grail in the gambling world. The same for the sports gambling.
- I repeat, make it exciting
- Increased your acquisition (and retention) through a high quality mobile offering that is platform specific
- Improve your offer gradually, the Agile way
- Offer guidelines and direction via an online and offline portal
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