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Rebranding with constraint an existing Poker Client

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Designing in a vacuum, or with no constraint, no rules where the sky is the limit… is the the stuff of dreams. Commercial designer and UXers the world over must have a purpose,…

BoG – Bank of Georgia Brand ID

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Bank of Georgia is  the leading bank in Georgia, with more than a third of the market share in Georgia. Logo evolution Depending on client preferences, it is…

Al Humaid City – Brand Identity

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Backstory Al Humaid City is a residential and commercial development being created in Ajman Emirate, UAE. With 69 residential towers from 25 stories PA Consulting had developed an…

First Insurance – Brand Identity

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“This brand is all about opportunities…” Set out your stall Following intense brainstorming this post is really a summary of a few weeks worth of work. Established in 2005,…

Digging deeper to understand your users

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Gather your troops (or the data you have) Somebody somewhere said you can only play the team put in front of you. Meaning you should use your head…

Rapid wireframes – Product turnaround in two days

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Acting as a sales tool and what I term, the ‘Presentation wireframes’, this was an exercise in balancing both marketing and defining user flows against speed – better…

8 reasons To Use The Sidebar Icon

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Why is this new style of popular navigation winning hands down against old-fashioned navigation methods? Well, here’s my take on why, in eight easy sound bites. 01. Users are…

The rights and wrongs of mobile-friendly pagination

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Gather your requirements Key to mobile pagination is distinguishing the various states clearly and, in this case responsively. For me the most important challenge is to satisfy the…

Why low-fidelity wire-framing works so well