Brand Identity

A collection of Brand Identity projects built on an in-depth understanding of the target market, the competitors and the surrounding business environment. These projects focus on benefits, what values have been brought to life and the overall personality of the brand.

Design habits – Tip your hat to your design heroes

As a junior designer, way back when, I visited our local design museum (I studied in London, UK, so my local design museum was fortunately the rather impressive Design Museum in Shad Thames) and fantasied over how great it would of been to be involved in, say, designing a Charles and Ray Eames leather recliner,

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