Russell W – Lead Digital Product Designer

Based in central London, UK

Key skills

I am a creative UX-er specialising in ‘lean UX’ and mobile and Discovery UX, Ideation Sessions and gaining insight through collaborative workshops. I have over 15 years’ design and managerial experience in strategic and tactical UX, liaising with stakeholders, driving WoW and have implemented digital concepts across many industries including financial, home ents, telecoms and retail and many brands including Standard Bank, Barclays, Thomson Reuters, Schroders, Bupa, Disney and UBS

Work experience

Senior UX Designer – Consultant

+ Evelyn Partners – Top 6 Wealth Manager in the UK

Build from scratch a new cross-platform portfolio management wealth tool across planning, investment management and professional services.

Building a Wealth Management Super App – One click at a Time

+ Raiffeisen Switzerland – 3.8M retail banking clients

Consult, involve and lay the UX foundations for the third-largest banking group with total assets currently at CHF 229bn. Present vision, WoW and UX strategy within on-site workshops as part of a broader digital transformation.

Protected: Next level UX Consulting – Dark Mode

+ Hellenic Bank – 2nd biggest player in its market

Mobile-first initiative for a thriving Generation X user group. With over 2,600 employees and 75 branches, the C-level were looking to capitalise by expanding and improving its digital offer.

+ Standard Bank – Africa’s biggest lender by assets

Advise and guide UX principles, sign-off process and dual-track UX 
With an emphasis on payments on mobile, leveraging desktop UX/UI work been-done to following the product out-of-the-box implementation and balance that with the clients customisation requirements.

+ Caixa Geral de Depósitos (CGD) – Largest public sector banking corporation

Guide new business owners through mobile on-boarding. 
Hit the ground running as I take UX responsibilities mid-project. Focussing on SME on-boarding the team looked for best practice on passcode, device registration and biometrics.

Lead User Experience Designer (Team:3)

+ Pearson Education – Multi national education, publishing and assessment service

How to solve big problems, fast. 
Facilitate a business and user-centered workshop for a multi-national educator. This focused on delivering a Value Proposition, generating Journey Maps and concluded with a goal-orientated Product Roadmap

Principal UX Designer – Consultant

+ UBS Group AG – One of the worlds largest Asset Managers and Switzerlands largest Wealth Manager

Establish. Teach. Inform.
Establish best practices UX within a mature team and liaise with Stakeholders to raise UX awareness and set workflow expectations. Building guidelines and Design Systems was first on the roadmap, followed by leading Design Thinking up to senior management and finally demonstrating an improved UCD experience through workshops, prototyping and also within the sprints.

+ Thomson Reuters – Multinational mass media and information data company

Facilitate, organise and deliver insight from an off-site ‘UX Workshops’ to launch the Discovery Phase for one of the companies flagship products. The client are looking for a reliable partner to work closely with their internal data team to understand the current service and define the future services and experiences. By facilitating ideation and user journey workshops I was able redefine problems and discover new ones.

+ Schroders PLC – Asset Management

Within the Digital Engagement team, my role concentrating on driving an education piece on users and their needs then mapping key personas journeys that will inform a new IA for schroders.com. With over £416bn under management and over 4,100 people worldwide this type of service design needed to be both insightful and world-class to align with the company’s high standards.

Lead UX / UI Designer (Team: 3)

Industry expert with the visual design authority to put a personal stamp on the creative direction of 14 different territories. Balance priorities and business trade-offs and to lead Design Thinking up to senior management

My role essentially involved putting users and their needs ahead of features and technology.

Further experience available on request

Education

09/91-07/94: College of Design and Communication

2:1 3D design – BA Hons

Software

Creative Suite – instructor level

• InDesign / Photoshop / Illustrator / Acrobat
• (Knowledge of) HTML and CSS

UX tools

Low and High fidelity prototype software

• Sketch App
• Omnigraffle Pro
• Balmasic
• Azure
• InVision

Interests

Furniture design, 5-a-side football. Intermediate / Advanced French

Referees are available upon request.

Tags: Creative Direction, User Experience Design, UX, Branding & Identity, Service, Design, Experience Mapping, Customer Journeys, Graphic Design, Mobile Devices, User Interface, Logo Design, Corporate Identity, Marketing, Illustration, Customer Experience, Android UI, Illustrator, Sketch App, User Interface, Adobe, Brand Development,

A snapshot of my skill-set

Coming Soon