Design and create a ‘best-in-class’ mobile web site

Global Healthcare Mobile Site designed for the user

“The ultimate objective of a mobile users is to complete their task (where ever they are) efficiently and effortlessly”

It important to think of new users like could be going on a date with your site. Guide them through a graceful, intuitive, and delightful get-to-know-you process by providing simple sign posts as ‘next step’ instructions to where they want to go.

Focus on your companies USP

Segmentation and emphasising your USP

Following a thorough and well-documented Discovery phase involving in-depth  analytics, key milestones were set in place by several stakeholders. This involved the direction for both Personal and Business private medial insurance (PMI) customer journeys and a focus on the companies USP, it’s case studies.

Ask the right questions at the right part of the journey

Valuable and engaging

Simple navigation is already at work here, making your user fall in love with your design, and only then asking for more information. Sites should be  valuable and engaging to new users before the user are committed to sign up or impart with any personal information.

Valuable and Engaging

Adopting a ‘Jobs To Be Done’ mentality

Share the love!

Everyone appreciates an intuitive interface, one that anticipates the user’s next step. Therefore once interesting or relevant content has been absorbed, there is an option to share that content after.

Anticipate the users next step

‘Read then action’ as a form of progressive disclosure

Here  progressive disclosure allows limited download for three main sections. The same ‘read then action’ UX is adopted for these sections which is ideal for mobile and its latency problems. Sign posts at the end of the sections offer the facility to  ‘Call Us’, to  ‘Share‘ or to navigate back to  ‘Top‘ or back to  ‘Home‘. This reduces the barrier to entry and is enough to make a user sit up and take notice.

Overcome that ‘cold start’ problem

Provide signposting and way-finding mechanisms

Mobile widgets provide an easy ‘tap-tap-tap’ solution, especially for the fat-finger brigade! An unfamiliar interface equals a general feeling of  ‘what the heck do I do next?’ but jump menus and questions relating exactly to themselves are an effective  ‘On boarding’ technique and helps user overcome the cold-start problem.

My Top 5 on designing smart, elegant mobile first digital solutions

  1. Design and create a ‘best-inclass’ mobile web site
  2. Focus on accomplishing tasks as quickly as possible
  3. Adapt ‘on boarding’ techniques and helps user overcome the cold-start problem
  4. One size font throughout
  5. Make it valuable and engaging throughout, especially for those first interactions

Get in touch

This is but a another contribution to the design community by Spindlelegs. Please get in touch should our company be looking to adapt their product or service to a more digitally savvy audience. Please leave a content or message direct at [email protected]

Scroll to Top