Gather your troops (or the data you have)
Somebody somewhere said you can only play the team put in front of you. Meaning you should use your head to leverage the best out the people around you, accepts the challenges that a sometimes regulated design environment offers and always , always deliver. It would be great to have customer surveys, stakeholder interviews, analytics rationalised down into meaningful chunks, and all the other sources of data but sometimes you have to go with what you’ve got.
Within the timelines and resources of this Content Audit / Inventory project we pivoted and used what we had ; proto-personas. These were then rationalised in bucketed or grouped personas to fit the project plan.
Making sense of many proto-persona
Sometimes larger organisations outside of the traditional trendy agile environment are very very fresh to these more advanced UX strategies, so adapting your approach to your audience is a key skill for the modern-day UX designer. When personas are agreed and validated and the only ‘source of truth’ – sometime you have to run with them.
Use desk research to form your own vision of your users
Actually absorbing that data is also important, time spent at this stage of your research is key for informing a future IA.
Dig deeper to understand your users Problems Needs and Goals
Really understanding your personas, or what could be grouped as your audience types will actually lead to a more deeper understanding of who, what, why and when of your users types. Common themes or Commonalities gradually rise to the surface, visualising those is where your skills as a UX designer, or a hybrid service designer start to flourish.
Consolidating this vast amount of data into proto-persona groups, or bucketed persona types, is demonstrating the service designer within you. Sorting into focused Outcomes really helps to get your point across to your stakeholders quickly and easily. This then informed the next stage ; Using Experience Maps to understand your users better.
Get in touch
This is but part of a selection of design articles spindlelegs generated for the creative community out there. Please contact us further to discuss if your brand really wants to benefit from this new immersive experience here: email@example.com If something has peaked your interest. Please leave a comment below. Using Experience Maps to understand your users better