Share

Gather your troops (or the data you have)

Somebody somewhere said you can only play the team put in front of you. Meaning you should use your head to leverage the best out the people around you, accepts the challenges that a sometimes regulated design environment offers and always , always deliver. It would be great to have customer surveys, stakeholder interviews, analytics rationalised down into meaningful chunks, and all the other sources of data but sometimes you have to go with what you’ve got.

Within the timelines and resources of this Content Audit / Inventory project we pivoted and used what we had ; proto-personas. These were then rationalised in bucketed or grouped personas to fit the project plan.

Making sense of many proto-persona

Bucketed or grouped personas

Bucketed or grouped personas

Sometimes larger organisations outside of the traditional trendy agile environment are very very fresh to these more advanced UX strategies, so adapting your approach to your audience is a key skill for the modern-day UX designer. When personas are agreed and validated and the only ‘source of truth’ – sometime you have to run with them.

Focussed personas work well, when larger organisation double and treble this audience types, there meaning gets lost. This task looked at grouping by commonalities

Focussed personas work well. When larger organisation double and treble these audience types, there meaning sometimes gets lost. This task looked at grouping by commonalities

Use desk research to form your own vision of your users

Take the time to listen and absorb - become the knowledge bank and the 'go-to' person for the brand your working for.

Take the time to listen and absorb – become the knowledge bank and the ‘go-to’ person for the brand your working for.

Actually absorbing that data is also important, time spent at this stage of your research is key for informing a future IA.

Dig deeper to understand your users Problems Needs and Goals

Here proto-personas were broken down into key needs, problem and goal - this provided and clear emotion picture that went on to inform the experience mapping

Here proto-personas were broken down into key needs, problem and goals – this provided a clear emotional picture that went on to inform the experience mapping next stage

Really understanding your personas, or what could be grouped as your audience types will actually lead to a more deeper understanding of who, what, why and when of your users types. Common themes or Commonalities gradually rise to the surface, visualising those is where your skills as a UX designer, or a hybrid service designer start to flourish.

Commonalities were grouped for convenience.

Commonalities were grouped for convenience.

Experience within the team 'cherry-picked' the most important key phrases (or OUTCOMES) that came form the session - this gave something for the mapping stage to hang off and almost become the 'call to arms' for those audience types

Experience within the team ‘cherry-picked’ the most important key phrases (or OUTCOMES) that came form the session – this gave priority touch-pionts for the mapping stage to hang off and almost become the ‘call to arms’ for those audience types

Next steps

Consolidating this vast amount of data into proto-persona groups, or bucketed persona types, is demonstrating the service designer within you. Sorting into focused Outcomes really helps to get your point across to your stakeholders quickly and easily. This then informed the next stage ; Using Experience Maps to understand your users better.

Get in touch

This is but part of a selec­tion of design articles spindlelegs gen­er­ated for the creative community out there. Please con­tact us fur­ther to dis­cuss if your brand really wants to ben­e­fit from this new immer­sive expe­ri­ence here: info@spindlelegs.co.uk If something has peaked your interest. Please leave a comment below. Using Experience Maps to understand your users better