"This brand is all about opportunities..."

Set out your stall

Following intense brainstorming this post is really a summary of a few weeks worth of work. Established in 2005, First Insurance Company has offices and agencies in 13 largest Russian cities.

Three routes were choses:

  • Sphere
  • Glass
  • Number 1


1. Sphere

Circular and very ‘brand-like’.

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2. Glass

Transparency both through the logo and with the company.

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3. Number 1

Both relevant for the company name and aspirational as a mission statement

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4. Gateway

Ultimately symbolic, this metaphor has the leverage to work across all your family of products

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