"This brand is all about opportunities..."
Set out your stall
Following intense brainstorming this post is really a summary of a few weeks worth of work. Established in 2005, First Insurance Company has offices and agencies in 13 largest Russian cities.
Three routes were choses:
- Number 1
Circular and very ‘brand-like’.
Transparency both through the logo and with the company.
3. Number 1
Both relevant for the company name and aspirational as a mission statement
Ultimately symbolic, this metaphor has the leverage to work across all your family of products