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Solpadeine in-store activation

Provide innovative POP material for the pharmacy sector, increasing brand awareness, targeting consumers and pharmacy assistants for planned and unplanned journeys.

Five environment touch-points:

  1. Window
  2. In-store
  3. Behind the counter
  4. Counter top
  5. On-shelf

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Lenticular window treatment

4 x flip lenticular window panel really helps bring the key art explosion to life. The shopper will see the image develop as they walk by.

solpadeine2

Small footprint standee

Simple construction with spaced off key art panel. ideal for small stores but gives maximum stand out.

solpadeine3

Staff badge / Pharmacist tool kit

Simple badge that prompt both the pharmacist and shopper. Emphasises the trust element for recommendation. Branded clip board and pen prompting the pharmacist of the key benefits

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Understanding the envirnoment

Key points:

Shoppers tend to ask for a specific drug (paracetamol)

  • More conscious of spending more on brand name.

Loyal customer base to pharmacy.

  • Regular visitors.
  • Routine buying behaviour.

Messaging must be simple

  • Easy to read.
  • Simple language.
  • Use of imagery rather than text heavy.
  • Strong colourways.

Access of information

  • Hanging displays/floor media peripheral to vision so not recommended.

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Shelf edge parasite

Contains dummy packs and clips to shelf allowing placement with cross marketing opportunities. Packs are printed behind dummy packs on unit.

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This is but a another contribution to the design community by spindlelegs. Please leave a content or message direct at info@spindlelegs.co.uk

©spindlelegs 2014