New UI, new UX and a new concept in digital lotteries - Handcrafted furniture with a sense of style.
Recently I have been working with a digital lottery provider who have been partnering with state lotteries and charitable organisations to build their digital channels. My role involved pushing UX innovation and engagement to both attract and retain players. This product concentrates on the gameplay for a potential European lottery product. Our teams strategy was that gameplay, although important,
