Everyones doing it.
Everyones online and doing online stuff.
But sometimes the traditional methods of brand communication have their place. I was once in the position, whist working with a super early start-up before they had the kudos of today ‘starts-ups’ and even though it was an online business they still needed a marcomms kit predominately made up of print.
This is how I did it:
32 page – quick, easy and above all , customised for territories and distributors
Mini Brochure, called.. ‘Mini’
Junior version for the main brochure, very cost effectively and there primarily as a reminder
‘Influence’ – Complete image collection
Headline grabbing summer release complete with heat reactive cover!
FEEL – Follow up collection
Glossy coffee-table book, made with quality and telling a story
This is, of course, a ‘creative’ summary over a few years. But is really there to illustrate, whatever your timelines, how to generate a buzz around a brand and build a it if parts to promote, grow and establish you brand and your business.