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Using Experience Maps to plot your Customer Journeys

Understanding your users This is a continuation from the article ‘Digging deeper to understand your users‘, I urge to read this to gain a better understanding on the UX process and concepts within this post. Please note; for client confidentially sensitive parts of all imagery has been pixellated. All work is copyrighted © spindlelegs 2017

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Digging deeper to understand your users

TLDR: Despite resource limitations, this Content Audit project successfully utilised proto-personas to gain a deeper understanding of user needs. By consolidating and refining persona data into meaningful ‘chunks’, and effectively communicating findings to stakeholders, lead to a deeper comprehension of users for all involved. This empowered us to move forward with the next stage –

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