TLDR: Despite resource limitations, this Content Audit project successfully utilised proto-personas to gain a deeper understanding of user needs. By consolidating and refining persona data into meaningful ‘chunks’, and effectively communicating findings to stakeholders, lead to a deeper comprehension of users for all involved. This empowered us to move forward with the next stage – […]
Digging deeper to understand your users Read More »
Acting as a sales tool and what I term, the ‘Presentation wireframes’, this was an exercise in balancing both marketing and defining user flows against speed – better known as ‘Rapid Wireframing’ First, be clear on your goals. Getting users, business and IT stakeholders to gain a sense of ownership of the final product was
Rapid wireframes – Product turnaround in two days Read More »
Recently I have been working with a digital lottery provider who have been partnering with state lotteries and charitable organisations to build their digital channels. My role involved pushing UX innovation and engagement to both attract and retain players. This product concentrates on the gameplay for a potential European lottery product. Our teams strategy was that gameplay, although important,
New UI, new UX and a new concept in digital lotteries Read More »
Now, it’s not the most glamorous part of UX but it is a very important subject. I’ve always said try and make the route to purchase, or the route through registration, or the route to place that bet as informative and directional as possible. This, unfortunately, include your error messages.
How to make your Error Handling sexy Read More »
“Good design is easy to digest—the brain shouldn’t have to expend a ton of energy to figure out what the heck it’s looking at. With any luck, people will just “get it” without needing a 6-section explanation.” Someone famous (or at least clever – please comment if it was you!) For user accounts, the default user
How to UX the hell out of Account Management online Read More »
Over the last few months I was tasked with producing the ‘best-in-class’ mobile sports book and casino. As Lead UX, it was my responsibility to satisfy specific user journey’s, demanding stakeholders and technical limits (UCD). I wil also be showcasing certain features, and from an Agile perspective how they fitted both into the roadmap and
