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Premier League Companion App

Create and design the official football app for iOS and Android

Create a brand engagement App by “getting customers closer to the Premier League”. Also, globally raise brand awareness in new markets and create synergies between current digital channel offerings:  Ticket Office and Facebook.

 

Boris Bikes Premier League Mobile App

Boris Bikes Premier League Mobile App

Business objectives

  • Create brand engagement in the UK via positive brand association and “getting customers closer to the BPL”.
  • Globally raise brand awareness in new markets.
  • Create synergies between current digital channel offerings: Ticket Office and Facebook.
Boris Bikes Premier League Mobile App

Boris Bikes Premier League Mobile App

Communication objective

  • The app must be easily communicated and will be supported with an integrated marketing plan to ensure maximum downloads using existing and new BPL marketing channels.
  • This is a Bank application – not a Premier League application.
Boris Bikes Premier League Mobile App

Boris Bikes Premier League Mobile App

Mobile applications are a key tool for generating high levels of repeat customer engagement.

With smartphones set to take a market share of up to 70% over the next 2 years, and all manufacturers investing heavily in app stores, the bank’s decision to invest in providing its service through apps is a sound one.

There are many options about where to deploy first, and how to decide on follow-up apps. This will apply equally to the emerging Tablet market.

  • 31% of UK mobile owners used apps in June 2010
  • That figure rises to 71% if you just look at owners of smartphones
  • The average British smartphone owner downloads 15 apps to their handset, keeps 12 of them, and uses 5 every day
  • GfK NOP’s survey found that 16-24 year-olds are using 10 apps every day on average though
  • fifth of UK smartphone users were downloading more apps in June 2010 than six months before
  • A fifth of them would never pay for an app, but half have already paid for one
Boris Bikes Premier League Mobile App

Boris Bikes Premier League Mobile App

How do football fans access the web?

“1 in 3 supporters aged 34 and under access the internet via their mobile phone”
  • Sports mobile usage in the UK mirrors the football season
  • Sports mobile usage peaks between 3-6pm at the weekend
  • Sports usage is heavily influence by live events, especially football.
  • What do football fans want?
Boris Bikes Premier League Mobile App

Boris Bikes Premier League Mobile App

Overview

  • Launch with iPhone and Android applications
  • Includes core features that football fans want
  • Innovative functionality – different in marketplace
  • Clearly a ‘Bank’ application
  • Integrates Premier League online properties
Boris Bikes Premier League Mobile App

Boris Bikes Premier League Mobile App

90 Minutes

  • Personal communities
  • Live results and scores ticker
  • Social cloud and trends
  • Key talking points
  • Red and yellow cards
Boris Bikes Premier League Mobile App

Boris Bikes Premier League Mobile App

Info Zone

Elements a football fan will expect from the app
  • News feeds (from interesting sources)
  • Fixtures and scores
  • League table
  • Team and player information
Boris Bikes Premier League Mobile App

Boris Bikes Premier League Mobile App

Around the grounds

Bring the stands to life for true football fans

  • Augmented reality stadium finder
  • Stadium catcher competition
  • Crowd-sourced information
  • Feeds from Trip Advisor or similar service
Boris Bikes Premier League Mobile App

Boris Bikes Premier League Mobile App

Ticket Office

  • Win Premier League tickets through the app
  • Shake to generate numbers
  • Register your details
  • Send to a friend
Boris Bikes Premier League Mobile App

Boris Bikes Premier League Mobile App

Videos

Exclusive video content

  • Syncs with Premier League Facebook page
  • Weekly podcast
  • Legends video content
  • Player Of The Month
  • Other videos
Boris Bikes Premier League Mobile App

Boris Bikes Premier League Mobile App

Android Widgets

The Android OS enables home screen ‘widgets’
  • Live scores on home screen
  • Location based information
Boris Bikes Premier League Mobile App

Boris Bikes Premier League Mobile App

Cross promotion

Bringing Barclays to the minds of football fans
  • Dedicated banner space throughout the application
  • Dedicated application pages
  • Link to other sponsorship activity
  • Link to other products
Boris Bikes Premier League Mobile App

Boris Bikes Premier League Mobile App

Boris Bikes Premier League Mobile App

Boris Bikes Premier League Mobile App

Boris Bikes Premier League Mobile App

Boris Bikes Premier League Mobile App

Boris Bikes Android iPhone App

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